WONDER
Sensory storytelling for emotional impact
Project Description
Portal to the Arctic is an immersive sensory storytelling prototype created for Polar Bears International (PBI). The goal was to create a moment of wonder in the hearts and minds of viewers. We hypothesized that increased feelings of awe and wonder make us more open to connecting with others and the world, which is important to advancing PBI’s mission. The experience design explores how to drive emotional engagement by activating the user’s body and senses via immersive audio, creative editing that takes advantage of the large interactive videowall, and concise interactions designed to draw users into the experience.
In our practice, we distinguish between “affective content” and “cognitive content”. Because our goal was to activate the user’s body and senses we dialled up on the sonic experience through the use of contemporary Inuit throat singing by the extraordinary artists, PIQSIQ.
The prototype was also created to showcase for a prospective client how a luxury clothing company could extend its brand storytelling into the physical store for deeper emotional engagement and impact.
Project Credits
Joseph Banh / Concept, strategy, copywriting, audio sourcing, client lead
Anthony Furia / Concept, creative direction, storyboarding, design, copywriting, UI/UX, front-end web development, video post-production
Frank Bar / 3D & motion design
Mark Boucher / Video post-production
Isaque Hossain / Front-end web development
James Findlay / Sound design
Special thanks to our partners who helped make this happen: Natalie MacNamara and Polar Bears International.