NISSAN
Evolving the vehicle purchase experience
Project Description
Client: Nissan Canada Inc. (NCI)
Nissan Canada was undergoing a national relaunch and rollout of a new image program to update the dealership and physical brand experience. Part of this program was the Nissan Personalization Studio, a large mixed media interactive experience located in the dealership space. The interactive was an accessory sales tool that incorporated physical products and a digital interactive that lets users personalize their vehicles with trims, finishes, and genuine Nissan accessories.
Our team at Avida was engaged to provide full turnkey design, development, and implementation services for the national network.
Services
The Avida team worked closely with the client to develop a concept for the Canadian NPS (with reference to an American version that was already in-market). We defined product requirements, established user experience priorities, developed and refined the product backlog, adapted our working processes and methods to respond to a complex organizational and stakeholder network, and coordinated digital product development with the design-build and fabrication of the product enclosure and accessories display.
In addition to the customer-facing NPSC product, our team also designed and developed web portals for dealer accrual and onboarding, analytics dashboards and reporting for user analytics, and a comprehensive dealer training program that our team delivered as part of the onboarding process.
Our team went through a rigorous and iterative process with the client that included: stakeholder consultations, comprehensive product and project planning, interactive product design & development, custom CMS, database, client portals, systems integration, service design analysis, prototyping, user testing, and ongoing product & program management.
Project Credits
Joseph Banh / Project lead, client lead, design strategist, consultations lead, project manager, product management
Jonathan Agomaa / Product design and technical lead, creative and art direction, front-end development, user testing lead
Isaque Hossain / Front-end and Back-end development, database design
Rina Reyes & Luca Vetere / Content design, content coordination, database management
Legend
- NPSC product rendering
- Installed NPSC at a dealership in Montreal
- Screen grabs of the NPSC interactive
- Images of the back-end dashboard, analytics and dealer portal