CIBC
Managing an experience program at scale
Program Description
Client: Canadian Imperial Bank of Commerce (CIBC)
I joined Avida as the key account lead for CIBC. Much of the work in this period was in relationship management and process improvement. As the provider of the bank’s nation-wide in-branch digital signage network, we worked across functional areas from marketing and IT to real estate to plan new technology and content deployments and manage existing ones.
Services
Avida provided turnkey digital signage technology platform, content development and management, and remote and on-site technical support for the branch network. We collaborated with the client and its agency partners on marketing campaign launches and special events.
Of particular note was our work supporting CIBC as the lead sponsor of the 2015 Pan Am Games where we assisted in designing and deploying screen-based content experiences to various brand activations across the city in addition to the branch network.
We also designed, developed, and managed a digital interactive brochure program for the bank’s digital transformation project. And assisted with the client’s rebrand by implementing creative updates and changes to marketing collateral and assets across the entire network.
Project Credits
I was the overall client and account lead on CIBC when I joined AVIDA. I worked closely with the MarCom team and partner agencies to build out the program. Today, I primarily consult with senior management on strategic issues and innovation projects related to the program and program evolution.
Legend
- In-branch digital experience including content
- Digital Banking Zone pilot project for digital brochures
- Pan-Am Games 2015 sponsorship activations including the CIBC Cafe in Pan Am Park.