JOSEPH BANH, MA Design Strategy + Research + Human-Centred Innovation + CX Program Design    
Toronto, CA   |   josephbanh@gmail.com  |  
+1.416.706.7663  |    https://www.linkedin.com/in/josephbanh/


THREADS


Cultivating curiosity, sensitivity & sensibilities


I’ve done a lot of things over the years (which you’ll see if you keep scrolling). But a common thread that’s woven through my work is a holistic view of people as thinking, feeling, and embodied. We experience the world through our bodies and it’s the interplay between rational thought and felt emotions that shape our behaviours. 

And, it all started with art. Making things, whether it was etching large copper plates in a printmaking studio, or struggling for the right words to convey the thoughts in my head, is key to my process. Art school, a smattering of sociology, brushes with theory, and chance encounters, set me on the path to cultivating curiosity, sensitivity, and sensibilities for explorations about humanity, meaning-making, and understanding human behaviour.

For me, these foundations are at the core of human-centred design, strategy, and innovation. Whether it’s designing the museum visitor experience (or as a friend remarked, “OG Service Design!”), or prototyping customer experiences in my innovation lab, my unique experiences have shaped how I understand and approach my work. 


Legend

  1. The Unknowable (2006), etching, aquatint, silkscreen, digital, chine collé. An exploration of Roland Barthe’s “A Lover’s Discourse”. Inspired by readings on the Sociology of Knowledge - this series explored cultural production and social theory as praxis - artmaking as meaning-making. 
  2. Tap image to read: CMagazine Cover, links to an article on Toronto’s Nuit Blanche festival of contemporary art - a condensed version of my master’s research on creative cities and public culture.
  3. The Uncertainty of Signs (2006), etching, aquatint, silkscreen, digital, chine collé. An exploration of Roland Barthe’s “A Lover’s Discourse”.