JOSEPH BANH, MA Design Strategy + Research + Human-Centred Innovation + CX Program Design    
Toronto, CA   |   josephbanh@gmail.com  |  
+1.416.706.7663  |    https://www.linkedin.com/in/josephbanh/




MITSU


Global benchmark by program design



Project Description

Client:  Mitsubishi Motors Canada

Our team was engaged to plan and design a Digital Signage Program for Mitsubishi Canada’s Canadian dealership network that integrates into the overall Mitsubishi Global Image Program and helps express the brand cohesively across the independently owned dealership network.


Services

The Avida team provided a turnkey digital signage solution and program for the Mitsubishi Canada dealership network. We worked closely with the client marketing team and agency partners to develop a robust content strategy for each experience zone within the dealership, developed a 3-month pilot, evaluated, refined, and scaled the program. A playbook was also developed for how the brand standards should be applied consistently to this unique channel. Avida’s design team also designed a comprehensive content library leveraging existing creative assets for program launch.

Our Program Design was presented by the client to Mitsubishi Motors Corporation headquarters in Japan and received resoundingly positive feedback for the systematic approach. It now serves as the global benchmark and best practice for digital signage integration into Mitsubishi dealerships.


Project Credits

Joseph Banh / Client lead, consultations lead, program design lead, and content strategist

Jonathan Agomaa / Creative and art direction, design

Frank Bar / Motion and production design

Luca Vetere / Motion and production design


Legend

  1. Rendering of new image program for exterior applications
  2. Program design indicating content strategy applications
  3. Program cutsheet